Plug-In And Explore New Worlds
The world is at your fingertips, but the ones you love are worlds away. In the age of telecommunication social separation is on the rise, and so is the hunger for human connection. Social connectivity takes place in communities — so what to do to bridge the gap? Welcome aboard to The Void. With world-building, community-based games have a world with you wherever you venture. Build your hollow.
Members: Hanniel (ad campaign, product mockup, & brand revisions) — Jade (package design)
William (branding elements).
GRAPHIC DESIGN DELIVERABLES
Experiential
Merchandising
Photography
Print Ads
Product Mockups
Experiential
Merchandising
Photography
Print Ads
Product Mockups
ADVERTISING DELIVERABLES
Experiential
Merchandising
Photography
Print Ads
Product Mockups
Experiential
Merchandising
Photography
Print Ads
Product Mockups
GRAPHIC DESIGN
Although we pride ourselves on organic connections, the Void is built to be modular and adaptive with a techno auro. Bold punchy palettes lure you in whilst the cryptic mysteries keep you. With a simplified layout the gameplay can be expansive and exploratory.
Branding Assets
The purpose, the plan, the product — the portal. Being representative & symbolic, the logo is transformable, transmutable & transposable. Futura, the simplistically sharp type-family is selected to structure the scheme.
Branded Elements
Having a digital and modular feel, technicolored hues intermingle with stark black & white — bright & contrasting. The black backdrop allows for the eye-catching digital-gaming-based colors to collaborate.
Building Design
Dark & sleek, the flashes of illumination from above are excitingly eye-catching. This box-building boasts a bent digital screen for an enticingly immersive game-play viewing — tantalizingly triggering & titillating.
Split In The Matrix
ADVERTISING
Everything everywhere exists all at once. Intertwined within ours exists endless splices of worlds beyond our realm — observable yet undiscovered. Simulated entities dwell amongst us, and some are visible through a screen. Sometimes a trick-of-the-eye may be a split in the facade. That begs the question of, not what is reality, but where is reality? And which one to explore? "The Matrix is everywhere. It is all around us." –Morpheus.
Target Audience: Adolescent to older people in love with gaming, community, and world-building. They are on the cutting edge of technological industries such as the gaming industry.
Campaign Goal: Simultaneous reaching potential new clients and giving pre-existing clients a new experience.
Campaign Type: Experiential Marketing, Interactive Marketing, Out-Of-Home Advertising
Execution Timeframe: Sixty Days
