Live For Sustainability, Dress With Personality
A brand that genuinely cares about the environment- surely unheard of, right? With fast fashion on the rise, it feels almost delusional to think anything would change. With disrupters about-facing industries, we as a society will see change. Perrie Oliver is a part of the move to sustainability and aims to give upcycled and secondhand garments another chance at life, and do it all over again. With hand-tailored goods meticulously crafted, Perrie Oliver is the meeting point of personal style and longevity.
GRAPHIC DESIGN DELIVERABLES
Photography
Branding Elements
Mockups
UX/UI
Photography
Branding Elements
Mockups
UX/UI
ADVERTISING DELIVERABLES
Social Campaign
Merchandising
Photography
Print Ads
Product Mockups
Social Campaign
Merchandising
Photography
Print Ads
Product Mockups
GRAPHIC DESIGN
Derivative of the Latin word for olive tree planter, Oliver symbolizes peace, dignity, and friendship, moreover, the French-derived name Perrie is representative of living in and amongst nature. Just like these names, the brand values are rooted in being one with the earth. Meshing the classic name, Oliver, with the modern one of Perrie creates a juxtaposition between contemporary and antiqued. A classic type combination frames the brand in sophistication, imparting a refined undertone.
Branding Assets
Representing the components of garment-making an intertwining between the geometric shapes, and tetradic color scheme bridges commonality and elegance — being playful, poppy, and plebian.
Branded Elements
Full of colorful shapes, overall, primary & secondary hues of navy blue & salmon pink are foundational — creating visual brand anchors. Echoed throughout, the outlined semi-circle is inviting — delightfully dapper.
Room Design
Greeted into the quaint boutique, a full-length floor-to-ceiling fabric wall captures the space. An open-concept layout invites the boutique-goers to glimpse into the garment-making process — turning tatters to threads.
Woven Within Project
ADVERTISING
Looms liberally latch layers linking line by long line lacing luxuriously lavish loincloths like life, long and limitlessly looping. We often think not about the life of our garbs after they have left our hands. Much like language, the effects of the commodification of fashion have a long-lasting impact. This project's purpose is to visualize the link between textiles and terrain using a literary device—alliteration.
Target Audience: Early adult to older-aged working-class to middle-class people who are eco-conscious and aware of current world issues. They are in touch with brands' beliefs and values and make small changes in their daily lives to move towards a more sustainable living.
Campaign Goal: Simultaneously bringing awareness to the core beliefs, passions, and pursuits, as well as potentially reaching new clients.
Campaign Type: Brand Awareness, Social Media, Guerilla Marketing
Execution Timeframe: Ninety Days
